Both Obama and McCain don't get it

Obama's missed opportunity. Joe the Plumber.
First Joe the Plumber can set up his business. His taxes won't increase under Obama's plan unless he pays himself $250,000 per year. He can still hire people in his business. Profits go back into the business. They both don't get small business. McCain's message is easy. Under Obama's plan Joe will pay higher taxes because a plumber makes $250,000.

Smart small business people work the system. However, they get screwed with health insurance. Another missed opportunity.