Saturday, January 26, 2008

The Princess and Miss America

Cutie is all over the princess thing. She tells stories with princesses, castles, and princes. It's not from me as I tried to instill the tomboy qualities I find most useful in this world. It's definitely something in the air. So much so that last month she started liking hearts. A few days later I noticed Valentine stuff in the atmosphere. They somehow pick-up on things.

Miss America is changing it's brand image. It's so cool to watch. They are following Gen Y desire for authenticity in it's stars. Following teen SC pageant screw-up (pretty blond girl who managed to show the world how stupid the pageant contestants are) http://www.youtube.com/watch?v=lj3iNxZ8Dww, it's not surprising that are changing there brand image to portray real girls who are spunky and can hold a conversation. Sort of the girl next door who needs a scholarship.It's gone the way of reality TV with the audience selecting the winner. Will people vote for their state? Who loses - all those pageant consultants now have to change their methods. This should be fun to watch the shift.

No comments: